Don Lilly III, Life Insurance Broker

About Me

Don Lilly III is a financial advisor and insurance professional with over two decades of experience helping clients protect their families, reduce financial risk, and build long-term retirement strategies.

Based in Roanoke, Virginia, Don works with clients locally and across the country, providing access to a wide range of top-rated insurance and financial companies.

Unlike captive agents, Don operates independently—allowing him to design strategies tailored specifically to each client’s needs, not a company quota.

Life Insurance Solutions

Whether you’re starting a family, protecting income, or planning for legacy, Don helps clients navigate:

-Term Life Insurance

-Whole Life Insurance

-Indexed Universal Life (IUL)

-Final Expense Coverage

-Business Life Insurance Planning

-Tax-Advantaged Life Insurance Strategies

-Retirement & Income Planning

Life insurance is often part of a bigger picture. Don also helps clients with:

-Retirement income strategies

-Annuities for growth and protection

-Long-term care planning

-Social Security timing strategies

-Investment and wealth management

Why Work With Don Lilly Agency

-Access to 90+ carriers

-Licensed in all 50 states

-Local service with national reach

-Education-first approach

-No pressure, no obligation

Get in touch with Don using this form

Directions to My Office

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My Google Reviews

10 Total Reviews   (5.0)

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Lauren Helton
July 11, 2025

Great team of people working here. They are super friendly and knowledgeable about the industries they serve. Highly recommend them for insurance and financial services.

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Lauren Helton
July 11, 2025

Great team of people working here. They are super friendly and knowledgeable about the industries they serve. Highly recommend them for insurance and financial services.

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Katie Lilly
May 7, 2025

I have seen firsthand how much care and effort goes into running this insurance agency. The team treats every client like family—honest advice, quick responses, and a genuine commitment to helping people find the right coverage or plan. If you're looking for an agency that puts integrity and service first, I highly recommend giving them a call.

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Katie Lilly
May 7, 2025

I have seen firsthand how much care and effort goes into running this insurance agency. The team treats every client like family—honest advice, quick responses, and a genuine commitment to helping people find the right coverage or plan. If you're looking for an agency that puts integrity and service first, I highly recommend giving them a call.

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David Turner
April 22, 2025

My time at Futurity First: Don Lilly Agency has been exceptional. These guys are smart, professional, and fun to work for. They have strategies, incites, and processes that will jump start your insurance career. They know how to succeed and do it with class and a work environment filled with common sense. I feel very fortunate to be here early in my career. Shout out to DL3 - the Jig Master, and Jack Havice "The Great One".